NHL store opens in NYC

As part of Gary Bettman's continual quest to NBA-ify the league, the NHL Powered by Reebok Store (seriously, that's its name) opens today in Manhattan.

Highlights of the store include:

• XM Satellite Radio on-air studio
  
• In-store Starbucks
  
• A floating Rbk hockey stick sculpture, constructed of over 400 sticks
  
• An ice wall, made of real ice
  
• Larger than life graphics that highlight NHL players (ooooh!)

And of course, all the overpriced apparel and memorabilia you can shake a stick at.