How do you spell marketing?
This year's playoffs promos have had some hits and some misses. But the NHL has never been known as a marketing juggernaut. Remember that samurai guy?
American Hockey Fan has managed to think up an ESPN-worthy campaign which uses tonight's Scripps National Spelling Bee to sell the game:
LITTLE NERDY KID APPROACHES PODIUM, STANDS NERVOUSLY.Give the man a job on Sixth Avenue.
STERN JUDGE (Voiceover): Afinogenov.
KID: Definition please?
JUDGE: The last name of Maxim Afinogenov, an All Star Right Wing for the National Hockey League's Buffalo Sabres.
KID: Language of Origin please?
KID: Part of Speech please?
JUDGE: Noun, proper name.
KID: Can you use it in a sentence please?
JUDGE: After picking off a pass in the neutral zone, Afinogenov electrified the crowd by beating two defenders and scoring.
KID: Afinogenov. A-F-I-N-A-G-E-N-O-V. Afinogenov.
(BELL DINGS, THE KID GOT IT WRONG. THE KID REACTS IN SHOCKED DISAPPOINTMENT)
CUT TO CLIP OF AFINOGENOV PICKING OFF A PASS IN THE NEUTRAL ZONE, BEATING TWO DEFENDERS AND SCORING, ELECTRIFYING THE CROWD.
CUT TO EXIT SCREEN WITH NHL LOGO
VOICEOVER: The players of the National Hockey League: Hard to Spell, Easy to watch.
Then rinse and repeat with a different kid, doing Giguere, Kostitsyn, Datsyuk, you name it. You get a funny little sketch, and a great hockey highlight.